Paid Media
SEO
A global SaaS company in the cybersecurity sector partnered with our agency to strengthen lead generation and optimize media efficiency across search and DSP channels.
The campaign aimed to increase inbound inquiries and white paper downloads from a niche B2B audience, where search intent was still developing due to the novelty of the service.
As part of the performance team, I was responsible for SEM strategy development, DSP optimization, and SEO collaboration, ensuring consistent alignment between paid and organic initiatives to maximize conversions.
Industry: Cybersecurity
Region: Japan
Ad Platforms: Google / Yahoo! Search Ads, Admatrix DSP, SEO
Monthly Budget: Approx. ¥1M
Goal: Increase inquiries and white paper downloads
Unclear search intent due to the newness of the service
Limited search volume among key B2B audience segments
Insufficient Japanese content and SEO assets for organic reach
Identified high-intent keywords and refined messaging to better align with user intent
Leveraged security-related data to enhance DSP targeting and ad delivery precision
Collaborated with the content team to build long-term SEO assets through technical improvements and article-based strategy
